NIKEiD
Rebrand
Overview
I spent much of my time at Nike working on NikeiD (Now called "Nike By You"), and at the time, the NikeiD brand was a fast-growing segment of the company. Jen Lorentzen designed the original NikeiD brand and I was asked to update it to work within a larger system.
Approach & Team
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Design: Brendan Finlayson
Design Director: Adam Cohn
Creative Director: Michael Shea
NIKEiD
Air Max Color Launch
Overview
After Nike launched the ability to color the Airmax series of shoes, It was decided to release some custom colors, exclusive to the 255 Studio.
Approach
I designed the overall look and feel of the space. It was designed to reflect the rich history and branding of the Air Max series. The whole space included custom graphics, displays, pillows and furniture. I also directed the installation and photography of the space.
Design: Brendan Finlayson
Design Director: Adam Cohn
Creative Director: Michael Shea
NIKEiD
Niketown NYC NIKEiD Studio
Overview
Nike closed the 255 Elizabeth Street location with the intention of bringing the NIKEiD premium experience to the public. The answer was to install the NIKEiD Studio into the Niketown locations, starting with New York City.
Approach
Working on the Nike Brand Design team, I helped to create patterns, the hero graphics, all 255 of the shoe colorways, the overall branding, takeaway materials and general layout direction of the space.
Design: Brendan Finlayson
Design Director: Scott Denton–Cardew
Creative Director: Heather Amuny–Dey
NIKEiD
AF1 25th Anniversary
Overview
Nike celebrated the 25th anniversary of the Air Force 1 shoe with a worldwide launch of a updated redesign called the Air Force 25. The NIKEiD Studio at 255 Elizabeth Street in NYC celebrated by redesigning the space. It featured a limited edition, $2,000, Italian–made luxury Air Force 1 and the ability to iD the new Air Force 25 or Air Force 1.
Approach
I designed the overall look and feel of the space, including a division of the space with a custom sliding door. This division made the front area into a retail space, specifically geared toward the display and sale of the luxury Air Force 1. The rear area retained its original purpose of scheduled appointments to iD shoes. It was designed to reflect the rich history and branding of the Air Force 1. The whole space included custom graphics, displays, pillows and furniture. I also directed the installation and photography of the space.
The shoe wall in the rear subliminally displays the anniversary number 25.
The front window graphic was a time-based transformation piece. It started as an a Air Force 1 and over twenty-five days (from Jan 1st to Jan 25), transformed into the new Air Force 25.
Design: Brendan Finlayson
Design Director: Adam Cohn
Creative Director: Michael Shea
Nike Basketball
Air Force XXV Suite
Overview
During the NBA All-Star Weekend, Nike had numerous events focused on the 25th anniversary of the Air Force 1 and the legacy of Nike basketball in general. One of the most exclusive events was the Legacy Pack seeding event. This took place at the Hardwood Suite in the Palms Hotel. For two days, some of the biggest names in the NBA, Hip-Hop stars and some of the most famous shoe collectors were invited to hang out, shoot some hoops and collect their custom shoe packs.
Approach
Working with the Nike Basketball group within Nike Brand Design, I was tasked to design/direct the overall look and feel of the Hardwood Suite, the installation and photoshoot.
The space was supposed to bedismantled after the scheduled two-day event. When hotel owner, George Maloof saw the space he though it was so great, that they left it up for a month longer.
Design/Art Direction: Brendan Finlayson
Design Director: Scott Denton–Cardew
Co–Design Director: Michael Spoljaric
Creative Director: Micheal Shea
Nike World Cup
Be@rbricks Photoshoot
Overview
Nike Brand Design worked with Medicom Toy Corporation to create World Football Be@rbricks for each team Nike sponsored in the FIFA World Cup.
Approach
I directed (and assisted) this photo shoot of these 3.5” toy bears.
Art Direction: Brendan Finlayson
Design Director: Adam Cohn
Creative Director: Michael Shea
Nike World Cup
Futureopolis Book
Overview
Arkitip commissioned C.R. Styecyk III to write and shoot about the culture of soccer in Los Angeles, California.
Approach
Written and Photographed by C.R. Styecyk, III
Design: Brendan Finlayson
Design Directors: Angelo Colletti, Eric Duvauchelle
Creative Director: Michael Shea
Nike World Cup
Ninemillion
Overview
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Approach
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Design: Brendan Finlayson
Design Director: Adam Cohn
Creative Director: Michael Shea
Nike Zoom
NTNY Zoom Launch
Overview
One of many new air technologies, Nike Zoom was created for athletes to become faster and lighter based on the low and light profile of the Zoom footwear.
Photos from Niketown New York Launch
Approach
Working with the Nike Brand Design group and Wieden + Kennedy, I designed the overall look and feel
of the retail environments for the Zoom launch.
Design: Brendan Finlayson
Design Director: Scott Denton–Cardew
Creative Director: Michael Shea
Overview
In March of 2006, my very good friend, Ryan Poulos passed away. I pulled together a few of his close friends and we collaborated to put together an art show featuring Ryan’s work. In that show we featured a pair of custom dunks (with help from the team in the Nike Kitchen.)
Approach
The shoes and shoebox are illustrated with both Ryan and his close friends original illustrations. I Oversaw the overall design of the shoe and the shoebox. Once the show was over, I presented the shoes and shoebox as a gift to his mother.
Art Direction/Design: Brendan Finlayson
Illustration: Ryan Poulos