Brendan Finlayson

Work

About

Brendan Finlayson

Work

About

Brendan Finlayson

Work

About

Brendan Finlayson
Guile

Bearbricks

Futureopolis

Ninemillion

Guile

Be@rs

Future

UNHCR

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

Guile

Rebrand

✨

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Overview

I spent much of my time at Nike working on NikeiD (Now called "Nike By You"), and at the time, the NikeiD brand was a fast-growing segment of the company. Jen Lorentzen designed the original NikeiD brand and I was asked to update it to work within a larger system.

Approach & Team

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NIKEiD

Air Max Color Launch

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Overview

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Approach

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NIKEiD

Niketown NYC NIKEiD Studio

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Overview

Nike closed the 255 Elizabeth Street location with the intention of bringing the NIKEiD premium experience to the public. The answer was to install the NIKEiD Studio into the Niketown locations, starting with New York City. 

Approach

Working on the Nike Brand Design team, I helped to create patterns, the hero graphics, all 255 of the shoe colorways, the overall branding, takeaway materials and general layout direction of the space.

Creative Director: Heather Amuny–Dey
Design Director: Scott Denton–Cardew 

NIKEiD

AF1 25th Anniversary

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Overview

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Approach

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Overview

Overview

Overview

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Approach

Approach

Approach

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