BF@Nike

Nike

NIKEiD

NIKEiD

World Cup

World Cup

Brendan Finlayson

Brendan Finlayson

Brendan Finlayson

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

I’ve been part of Product Design and Brand Design teams in many different industries during my 22-year career, including in-house teams and various agencies (advertising, marketing, industrial, and branding).

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

As a designer, I’ve worked on a few big brand’s products and services like Nike+, NikeID, digital and real-world retail spaces; Jawbone’s first website; GoPro’s retail web, digital, and physical experiences; The North Face’s web and in-store shopping experiences; and Oakley’s Interactive product guides.

NIKEiD

Rebrand

Overview

I spent much of my time at Nike working on NikeiD (Now called "Nike By You"), and at the time, the NikeiD brand was a fast-growing segment of the company. Jen Lorentzen designed the original NikeiD brand and I was asked to update it to work within a larger system.

Approach & Team

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NIKEiD

Air Max Color Launch

Overview

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Approach

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NIKEiD

Niketown NYC NIKEiD Studio

Overview

Nike closed the 255 Elizabeth Street location with the intention of bringing the NIKEiD premium experience to the public. The answer was to install the NIKEiD Studio into the Niketown locations, starting with New York City.

Approach

Working on the Nike Brand Design team, I helped to create patterns, the hero graphics, all 255 of the shoe colorways, the overall branding, takeaway materials and general layout direction of the space.

Creative Director: Heather Amuny–Dey
Design Director: Scott Denton–Cardew

NIKEiD

AF1 25th Anniversary

hotdogs and pickles

hotdogs and pickles

Overview

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Approach

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Nike Basketball

Air Force XXV Suite

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Nike World Cup

Nike World Cup

Be@rbricks Photoshoot

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Croatian World Cup football team. The toy is painted to appear in the Croatian football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Brazilian World Cup football team. The toy is painted to appear in the Brazilian football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the beautiful game. The toy is painted in gold and stands in the center of the frame in front of a dark grey background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Portuguese World Cup football team. The toy is painted to appear in the Portuguese football kit and stands in the center of the frame in front of a bright yellow background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 South Korean World Cup football team. The toy is painted to appear in the South Korean football kit and stands in the center of the frame in front of a white and grey background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Mexican World Cup football team. The toy is painted to appear in the Mexican football kit and stands in the center of the frame in front of a red background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Holland World Cup football team. The toy is painted to appear in the Netherlands football kit and stands in the center of the frame in front of a blue background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Turkish World Cup football team. The toy is painted to appear in the Turkish football kit and stands in the center of the frame in front of a dark red background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 Russian World Cup football team. The toy is painted to appear in the Russian football kit and stands in the center of the frame in front of a blue background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.

A single 3.5” tall Bre@rbrick/Nike toy created to commemorate the 2006 US World Cup football team. The toy is painted to appear in the US football kit and stands in the center of the frame in front of a dark red background.

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Nike World Cup

Nike World Cup

Futureopolis Book

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Nike World Cup

Nike World Cup

Ninemillion

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

custom lasered nike dunk shoes, three quarter view

custom lasered nike dunk shoes, three quarter view

cropped detail of custom, lasered wooden closed shoe box

cropped detail of custom, lasered wooden closed shoe box

custom, lasered wooden closed shoe box

custom, lasered wooden closed shoe box

cropped detail of custom, lasered wooden closed shoe box

cropped detail of custom, lasered wooden closed shoe box

custom lasered nike dunk shoe, side view

custom lasered nike dunk shoe, side view

tight crop, detail of custom lasered nike dunk shoes

tight crop, detail of custom lasered nike dunk shoes

tight crop, detail of custom lasered nike dunk shoes

tight crop, detail of custom lasered nike dunk shoes

custom lasered nike dunk shoes, rear view

custom lasered nike dunk shoes, rear view

very tight crop, detail of custom lasered nike dunk shoes

very tight crop, detail of custom lasered nike dunk shoes

tight crop, detail of custom lasered nike dunk shoes

tight crop, detail of custom lasered nike dunk shoes

custom lasered nike dunk shoes inside a custom, lasered wooden shoe box

custom lasered nike dunk shoes inside a custom, lasered wooden shoe box

custom lasered nike dunk shoes inside a custom, lasered wooden shoe box

custom lasered nike dunk shoes inside a custom, lasered wooden shoe box

A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.

A street-level retail Nike Zoom window display at Niketown in New York City. The headline Quick Is Deadly is centered in the frame, with seven different shoes below in front of an image of football players playing football.

Nike Zoom

NTNY Zoom Launch

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Ryan Poulos

Ryan Poulos

Memorial Dunks

Memorial Dunks

Overview

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Approach

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.